Market regulation and media regulation on digitalized markets are inextricably intertwined due to extensive legislation such as the Digital Services Act, the Digital Markets Act, the ePrivacy Directive or the European Media Freedom Act. European policy in areas such as free competition, data protection, consumer protection and networks are now more relevant than ever to commercial media operators and their business models, alongside media-specific regulation.
The DMA is a milestone in the regulation of powerful market gatekeepers. However, efficient national measures such as the German GWB Act against Restraints of Competition mustn’t be allowed to be thwarted by the DMA.Press release
The DMA is an adjunct to existing European and national antitrust law. VAUNET is campaigning to ensure that the existing antitrust supervision of digital ecosystems with cross-market significance in Germany isn’t impeded by the DMA. Additional measures are needed in the ad tech sector and for interoperability requirements.Press release
The access, retrievability and sustainable refinancing of journalistic and editorial content of professional media providers must be strengthened to offset disinformation on the internet.Press release
The DSA will regulate online platforms regarding transparency, online advertising, recommendation systems and illegal content, among other things. The formulation of transparency obligations and the liability of large platforms still fall short of expectations. It’s imperative that the DSA is enforced by independent national authorities in order to support the actors contributing to a trustworthy online environment.Press release
A European act designed to promote freedom in the media is intended to lay down fundamental principles while – as an EU directive – providing member states with sufficient interpretive scope.VAUNET position paper
The planned EMFA is meant to reinforce media freedom and pluralism, to strengthen the independence of the media (including its editorial independence), and to create transparent media markets. The majority of this is already sufficiently regulated in Germany. By contrast, adopting the instrument of a regulation would be inadequate to reflect the diverse national peculiarities of European media markets. In addition, the relationship with other sector-specific rules like the Audiovisual Media Services Directive will be pivotal.VAUNET position paper
Content is refinanced by data-driven models. Innovation-friendly data protection is indispensable for the media.
Commercial media companies have shown for many years that they are able to handle personal data ethically. Demands for more restrictive data protection – such as excessive information and consent requirements or even advertising and targeting bans – make it hard for media companies to develop innovative digital offerings and keep up with global competition.
Technology and network neutrality must remain core principles of digital media regulation, including in connection with new, innovative distribution channels.
The broadcasting industry is based on an extensive multi-platform strategy, and it must be permanently ensured that audiences are able to freely receive broadcasting prorams on all the methods of reception they use. Biased political technology regulation that ignores actual usage patterns would mean reduced coverage and deprive many commercial broadcasters of their economic basis, not to mention jeopardize media diversity.
The broadcasting and cultural frequencies (sub-700 MHz band) must remain exclusively available to broadcasting and the arts beyond 2030.Position paper
Preparations are currently underway for the World Radiocommunication Conference 2023. The Alliance for Broadcasting and Cultural Frequencies campaigns for development prospects and planning security for terrestrial broadcasting. Only the unchanged, exclusive allocation of UHF TV frequencies (470–694 MHz band) at WRC 2023 primarily to broadcasting and secondarily to wireless equipment will safeguard terrestrial TV broadcasting and wireless media production.Position paper
To protect the public and ensure a level playing field for media providers, high standards of transparency and reporting in (targeted) political advertising are also required for online platforms.
In European legislation governing the transparency of political advertising, maintaining both the subsidiarity principle and the distinction between political advertising, business advertising and editorial contributions is vital. Even so, the regulation of political advertising in traditional broadcasting should continue to be subject to national legislative competence.