Positive development of audio-visual advertising in 2019, serious impact on the advertising market by Corona in 2020

According to these statistics, a total of 6.02 billion euros were invested in audio and audio-visual advertising in 2019. Compared to the previous year, this represents a growth of 0.9 percent. The advertising market share of the audio and audio-visual media thus rose to 24.1 percent (2018: 23.9 percent). The association has released the publication „Audio-visual Advertising in Germany 2019“ on the development of the individual segments. However, the development in 2020 is marked by such great uncertainty due to the corona crisis that VAUNET does not yet give a forecast for this year.

Hans Demmel, Board Chairman of VAUNET: „The corona crisis has serious economic consequences for the audio-visual media industry. While the relevance of private radio and TV programmes has become impressively visible in the crisis and usage continues to increase, companies are under enormous pressure in their advertising funding. If we want to overcome this crisis without loss of diversity, we need an effective package of measures to stabilize the private media in the Corona crisis„.

Frank Giersberg, Managing Director VAUNET: „The performance of audio and audio-visual advertising is impressive and has even increased during the crisis. We are therefore convinced that investments in radio and TV advertising in particular can make a decisive contribution to the revival of the German economy and recommend that this be promoted in Germany, following the example of other European countries, with tax incentives for advertising investments“.