About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organisation of audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. Its 160 members enrich Germany's media landscape through diversity, creativity and innovation.

SPOTLIGHT
Fourty Years Private Media
Private media will celebrate its 40th anniversary in 2024. For the industry, this year will be the year of setting the political course for the next decade. 40 Years On
Press releases
All press releases
Study
Media consumption in 2023: Average daily use of audio and audiovisual media in Germany approaches 10 hours
People in Germany used audio and audiovisual media for almost 10 hours a day in 2023. Compared to 2022, media usage is only slightly down, but is still almost an hour higher than in the pre-corona period. To mark the 40th anniversary of private broadcasting, the VAUNET Media Usage Analysis 2023 also shows the course of media usage over the last 40 …
40 years on
2024: 40 years private media from audio to video – „2024 is the year when the political course for our industry is set for the next decade“
Private audio and audiovisual media will celebrate its 40th anniversary in Germany in 2024. For the industry, this year will be the year of setting the political course for the next decade.
Study
VAUNET revises 2023 revenue forecast downward • Clear signals needed from central and regional government • “No further strains on media providers”
For 2023, total revenues of audio and audiovisual media in Germany are projected to rise by 3.1 %, totalling €15.5 billion (2022: €15.1 billion). Concurrently, VAUNET anticipates a modest 1.1 % dip for the year in net advertising revenues across all audio and audiovisual media, i.e. radio and TV advertising as well as advertising on audio and video …

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Europe
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
VAUNET in numbers

159

VAUNET
members

17

Termine und Veranstaltungen
Alle Termine ansehen
19. März
W&V Summit Auf dem W&V Summit treffen sich die Entscheidungsträger:innen der Marketingbranche, um zu lernen, sich ausz ...
20. März
Themis-Webinar: Meine Pflichten kennen Themis bietet Präventionsseminare zu sexueller Belästigung am Arbeitsplatz in der Kultur- und Medienbranche ...
22. März VAU+
VAUNET-Vorstand Die nächste Sitzung des VAUNET-Vorstandes findet am 22. März 2024 statt.
09. April VAU+
VAUNET-Arbeitskreis Online-Messung Der nächste VAUNET-Arbeitskreis Online-Messung findet virtuell am Dienstag, dem 9. April 2024 statt.
10. April
Themis-Webinar: Meine Pflichten kennen Themis bietet Präventionsseminare zu sexueller Belästigung am Arbeitsplatz in der Kultur- und Medienbranche ...
11. April VAU+
VAUNET-Arbeitskreis Pay-TV Die nächste Präsenzsitzung des AK Pay-TV findet am Donnerstag, den 11. April 2024, von 14:00 – 18:00 Uhr st ...
17. April
Medientage Mitteldeutschland Das Netzwerk-Treffen der Medienbranche in Leipzig widmet sich den drängenden Medienthemen unserer Zeit.
18. April
Themis-Webinar: Selbstschutz & Empowerment Themis bietet Präventionsseminare zu sexueller Belästigung am Arbeitsplatz in der Kultur- und Medienbranche ...
23. April
DLM-Symposium 2024 Unter dem Motto "Vielfalt schützen, Freiheit sichern – 40 Jahre duale Medienordnung im föderalen Deutschlan ...
24. April
#MTM Special Future Video Das Event widmet sich der Zukunft von Video: ein Tag mit Insights und wegweisenden Konzepten aus der Bewegt ...
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