VAUNET Forecast for the German Media Market in 2019

Berlin, 23 October 2019 - For the first time, audiovisual media in Germany will, according to the "Media Market Forecast for 2019" issued by the trade association for commercial media, VAUNET, realise a turnover of more than 13 billion euros during the current year 2019.

The association is forecasting revenue growth of 4.7 percent or 579 million euros for the full year to reach a total of 13.02 billion euros, basing this forecast on the economic performance of all linear video and audio offerings, as well as those distributed as on-demand services. In 2018, media industry revenues already rose by 815 million euros (+ 7.0 percent) to 12.44 billion euros.

© VAUNET

Hans Demmel, Chairman of the Management Board at VAUNET, said: „The ongoing positive revenue performance on the part of Germany´s audiovisual media is an impressive reflection of this sector´s social and economic relevance. With its varied entertainment and informative offerings, it stands for a modern, creative and digital industry that creates social value added on a wide scale. As a result, it has firmly established itself alongside the major traditional sectors as one of Germany´s newer key industries.“

Frank Giersberg, Member of the Board of Directors responsible for Market and Business Development at VAUNET, said: „The growth drivers in Germany´s audiovisual media sector are mainly streaming and interactive offerings. Their revenue is showing particularly dynamic growth in both the advertising and pay markets. This development reflects the innovative strength and future potential of the industry.“

Revenue from advertising

In the case of audio advertising (linear and non-linear), VAUNET anticipates overall net revenue growth of 3.6 percent to a new all-time high of around 864 million euros (growth in 2018: +2.6 percent). This includes expected growth of 2.0 percent up to around 805 million euros (2018: +0.6 percent) in radio advertising across the entire market for commercial and public service offerings. Growth of 30 percent is forecast for in-stream audio advertising, although at a much lower level, with revenue reaching around 59 million euros (2018: +55 percent).

© VAUNET

In the case of video advertising (linear and non-linear), VAUNET is anticipating overall net growth of approx. 2.0 percent in 2019 to reach 5.24 billion euros (2018: +1.3 percent). In this sector, a slight 1.0 percent drop to 4.49 billion euros is expected for television advertising (2018: -1.2 percent), with an increase of some 25 percent to around 750 million euros being forecast for the in-stream video advertising segment (2018: +25 percent).

© VAUNET

This means that audiovisual advertising revenue in Germany will reach a record figure of 6.1 billion euros for the first time in 2019.

Revenue from pay offerings

Paid content revenue in the audiovisual media sector is expected to increase by 9.4 percent to around 4.81 billion euros by the end of 2019 (2018: +17.2 percent). In this context, pay-TV will be the segment generating the highest revenue, recording growth of around 4.0 percent to reach 2.39 billion euros (2018: +4.0 percent). Paid video-on-demand revenue is estimated to grow by 20 percent to around 1.44 billion euros (2018: +50 percent), with on-demand income from audio offerings rising by 9.0 percent to some 978 million euros  (2018: +21 percent). The teleshopping segment also continues to grow, with VAUNET anticipating a 1.5 percent increase in revenue  to around 2.10 billion euros (2018: +4.1 percent).

© VAUNET

.

Download:

Publication „Umsätze audiovisueller Medien in Deutschland 2019“ (German language)

Artikel teilen

Seite Drucken

Ansprechpartner:in
Hartmut Schultz

Pressesprecher

Tel. 0049 170 4332 832

Lesen Sie jetzt
Filmförderung
Berlinale startet – doch der Filmstandort Deutschland bleibt unter Druck
Berlin, 13. Februar 2025 - Deutschland als Film- und Medienstandort braucht dringend bessere wirtschaftliche Rahmenbedingungen. VAUNET fordert mehr Dynamik und Interessenausgleich durch steuerliche Anreize statt regulatorischer Belastungen.
Study
9½ hours daily: Media consumption in Germany dominated by audio and audiovisual media
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily.
Studien
9,5 Stunden täglich: Audio- und audiovisuelle Medien dominieren Mediennutzung in Deutschland
Die Menschen in Deutschland nutzten 2024 im Durchschnitt täglich 10 Stunden und 53 Minuten Medien. Mit 9 Stunden und 38 Minuten machen Audio- und audiovisuelle Inhalte fast 90 Prozent der gesamten Mediennutzung aus. Gegenüber dem Vorjahr war die gesamte Mediennutzung leicht rückläufig, mit unterschiedlichen Entwicklungen in den einzelnen Mediensegmenten. Dies geht aus der aktuellen VAUNET-Mediennutzungsanalyse hervor.
Mehr Laden
Consent-Management-Plattform von Real Cookie Banner

VAU+

Diese Seite ist exklusiv für
unsere Mitglieder

Bitte loggen Sie sich ein oder erstellen Sie ein Nutzerkonto.