Berlin, 25 October 2018 - For 2018, the German media association VAUNET is forecasting a rise in revenue of 725 million euros (+ 6.2 percent) for audiovisual media in Germany, reaching a total of 12.44 billion euros. As a result, revenue generated by the radio, audio, TV and video sectors will exceed the 12-billion-euro mark for the first time. In 2017, the industry also recorded a revenue increase of 738 million euros (+ 6.7 percent) up to 11.71 billion euros.
Hans Demmel, Chairman of the VAUNET Management Board and Managing Director of n-tv, said: „Audiovisual media rank among the most important and fastest growing economic sectors in Germany. At the same time, the many hundreds of radio, audio and video offerings make a very significant contribution to society. It should therefore be in the basic interest of politicians to advocate fair competitive conditions for media companies located in Germany and in Europe.“
Frank Giersberg, Member of the Board of Directors responsible for Market and Business Development at VAUNET, said: „The future belongs to audiovisual media. Progress along this path has remained constant for many years. During the current year, the demand for audiovisual media content and audiovisual advertising platforms is still continuing to increase across all sectors, particularly strong growth momentum being evident in the areas of streaming and on-demand offerings.“
In the case of radio advertising, VAUNET is anticipating net revenue growth of 2.0 percent to around 800 million euros in 2018 (growth in 2017: + 2.1 percent). At a much lower level, growth of 50 percent is expected in the in-stream audio advertising segment up to around 44 million euros (2017: + 38 percent), while a rise of 3.7 percent is envisaged for radio and audio advertising revenue (linear and non-linear), reaching a new high of 843 million euros.
In the case of television advertising, VAUNET is forecasting net growth of approx. 0.5 percent to 4.61 billion euros for 2018 (2017: + 0.7 percent) and for the in-stream video advertising sector an increase of 15 percent to 552 million euros (2017: + 21 percent). According to the VAUNET forecast, total revenue from video advertising (linear and non-linear) will grow by 1.9 percent to 5.17 billion euros.
VAUNET is the leading organisation for commercial audiovisual media in Germany. Formerly named VPRT (Association of Commercial Broadcasters and Audiovisual Services), with its headquarters in Berlin and an office in Brussels, it has been operating under the name VAUNET – German Media Association since 21 May 2018. The diverse business activities pursued by its approximately 150 members range from TV and radio to internet and streaming offerings.
The Association´s work focuses on convergent development in the markets for audiovisual media and plays an active role in shaping the relevant parameters at both a national and European level. The aim of the trade association is to create acceptance for the political and economic concerns of audiovisual media enterprises and raise awareness of the major socio-political and cultural significance of this industry in the digital age.