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Studien

VAUNET revises 2023 revenue forecast downward • Clear signals needed from central and regional government • “No further strains on media providers”

For 2023, total revenues of audio and audiovisual media in Germany are projected to rise by 3.1 %, totalling €15.5 billion (2022: €15.1 billion). Concurrently, VAUNET anticipates a modest 1.1 % dip for the year in net advertising revenues across all audio and audiovisual media, i.e. radio and TV advertising as well as advertising on audio and video …

Audio

Online Audio Monitor 2023: Over 50 million tune into online audio in Germany, with 19 million doing so on smart TVs

Online audio consumption in Germany has hit an all-time high: 50.2 million Germans now at least occasionally tune into web-based audio, accounting for 71% of those aged 14 and above.

Study

Pay TV and paid video content revenues in Germany rose again in 2022

The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level

Europe

Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions

VAUNET Profile

Europe’s largest association representing the interests of commercial broadcasters
Umbrella organization with no commercial interests
Almost 160 members from the audio and audiovisual media sector:
- offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
- stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
- as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
- offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.