About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organisation of audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. Its 160 members enrich Germany's media landscape through diversity, creativity and innovation.

Press releases
All press releases
Pay TV and paid video content continue to grow
The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
Advertising revenue of the audio and audiovisual media on the road to recovery in Germany
The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.
Media consumption in 2021: Daily audio and audiovisual media usage in Germany rises to 10 hours for the first time
The use of audio and audiovisual media in Germany increased in 2021 for the second year running since the start of the Covid-19 pandemic, reaching a new record. For the first time, people aged 14 and over in Germany consumed audiovisual media for an average of 10 hours per day. Daily use of television, radio and other audiovisual media grew over th …

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)


  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
VAUNET in numbers




Termine und Veranstaltungen
Alle Termine ansehen
04. Oktober VAU+
Cybersicherheit: Online-Sensibilisierungs-Workshop in Koop. mit dem BfV Online-Sensibilisierungs-Workshop des VAUNET zu "Cybersicherheit" in Kooperation mit dem BfV.
10. Oktober
Diskussion über KI-Regulierung: Wie sieht ein kluger europäischer Rahmen aus? In einer gemeinsamen Runde mit Vertreter:innen des Deutschen Bundestages wird über die Ausrichtung Deutschl ...
11. Oktober
Horizont Digital Marketing Days 2022 & HORIZONT Total Video 2022 Der Jahrestreff für Entscheidende aus Werbung, Vermarktung und Dienstleistungen, die sich alltäglich mit de ...
13. Oktober
VAUNET-Arbeitskreis Addressable TV Der nächste VAUNET-Arbeitskreis Addressable TV findet am 13. Oktober 2022 von 10:00 bis 13:00 Uhr statt.
13. Oktober
Abendveranstaltung zum 25-jährigen Jubiläum der FSM Die Abendveranstaltung zum 25-jährigen Jubiläum der Freiwilligen Selbstkontrolle Multimedia-Diensteanbieter ...
14. Oktober
FSM-Mitgliederversammlung Mitgliederversammlung der Freiwilligen Selbstkontrolle Mulitmedia
18. Oktober
Forum der Wirtschaft und Verbraucher 2022 Am 18. Okober wird in Berlin wieder über aktuelle Themen der nationalen und europäischen Verbraucherpolitik ...
18. Oktober
Medientage München 2022 Vom 18. bis 20. Oktober 2022 finden die 36. MEDIENTAGE MÜNCHEN unter dem Motto “MORE RELEVANT THAN EVER” st ...
19. Oktober
Blauer Panther – TV & Streaming Award 2022 präsentiert sich der Bayerische Fernsehpreis neu unter dem Titel „Blauer Panther – TV & Streaming Awar ...
24. Oktober VAU+
VAUNET-Arbeitskreis Online-Messung Der nächste VAUNET-Arbeitskreis Online-Messung findet am 24. Oktober 2022 von 15 bis 16 Uhr statt.
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