About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organisation of audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. Its 160 members enrich Germany's media landscape through diversity, creativity and innovation.

Press releases
All press releases
VAUNET revises 2023 revenue forecast downward • Clear signals needed from central and regional government • “No further strains on media providers”
For 2023, total revenues of audio and audiovisual media in Germany are projected to rise by 3.1 %, totalling €15.5 billion (2022: €15.1 billion). Concurrently, VAUNET anticipates a modest 1.1 % dip for the year in net advertising revenues across all audio and audiovisual media, i.e. radio and TV advertising as well as advertising on audio and video …
Online Audio Monitor 2023: Over 50 million tune into online audio in Germany, with 19 million doing so on smart TVs
Online audio consumption in Germany has hit an all-time high: 50.2 million Germans now at least occasionally tune into web-based audio, accounting for 71% of those aged 14 and above.
Pay TV and paid video content revenues in Germany rose again in 2022
The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)


  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
VAUNET in numbers




Termine und Veranstaltungen
Alle Termine ansehen
04. Dezember VAU+
VAUNET-Vorstand Die nächste Sitzung des VAUNET-Vorstandes findet am 4. Dezember 2023 statt.
04. Dezember VAU+
VAUNET-Arbeitskreis Online-Messung Der nächste VAUNET-Arbeitskreis Online-Messung findet virtuell am Montag, dem 4. Dezember 2023, statt.
12. Dezember VAU+
VAUNET Technik- und Innovationsforum Das Technik- und Innovationsforums (TIF) trifft sich am Dienstag, den 12. Dezember 2023 von 10:30 bis 13:00 ...
27. Februar
SAVE THE DATE: Fiberdays Über 200 internationale Austeller der Glasfaser- und Digitalbranche stellen Innovationen und Dienstleistung ...
05. März
Generative AI Summit: Is copyright law up to the challenge? Das Bundesministerium der Justiz veranstaltet eine internationale Konferenz zum Thema generative KI und Urh ...
12. März
d3con - The Future of Digital Advertising Die d3con ist die größte Konferenz über die Zukunft der digitalen Werbung.
17. März
Radiodays Europe Die 14. Ausgabe der Radiodays Europe findet vom 17. bis 19. März 2024 in München statt.
19. März
W&V Summit Auf dem W&V Summit treffen sich die Entscheidungsträger:innen der Marketingbranche, um zu lernen, sich ausz ...
14. Mai
ANGA COM Die ANGA COM ist Europas führende Kongressmesse zu allen Fragen der Breitband- und Mediendistribution.
27. Mai
re:publica 24 Das Festival für die digitale Gesellschaft steht unter dem Motto „Who cares?“.
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