About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organisation of audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. Its 160 members enrich Germany's media landscape through diversity, creativity and innovation.

Press releases
All press releases
2022 revenue of audio and audiovisual media in Germany to top €15 billion for the first time
For this year, the total turnover of the audio and audiovisual media is expected to rise slightly by 2.5 per cent and exceed €15 billion for the first time. These are the key findings of the 2021 revenue statistics and the outlook for 2022 unveiled today in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
Pay TV and paid video content continue to grow
The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
Advertising revenue of the audio and audiovisual media on the road to recovery in Germany
The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)


  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
VAUNET in numbers




Termine und Veranstaltungen
Alle Termine ansehen
30. November
European Data Summit 2022 Das Motto des diesjährigen European Data Summit lautet "Nachhaltiger Wettbewerb".
06. Dezember VAU+
VAUNET-Arbeitskreis Sparten- und Zielgruppensender Sitzung des AK Sparten- und Zielgruppensender inklusive Update-Meeting mit Prof. Dr. Murad Erdemir.
07. Dezember VAU+
VAUNET-Arbeitskreis Online-Messung Der nächste VAUNET-Arbeitskreis Online-Messung findet am 7. Dezember 2022 von 16 bis 17 Uhr statt.
08. Dezember
Digital-Gipfel 2022 Der Digital-Gipfel ist die zentrale Plattform zur Gestaltung des digitalen Aufbruchs. Die Plattform 6 „Kult ...
13. Dezember VAU+
VAUNET-Fachbereichsvorstand Fernsehen und Multimedia Die nächste Sitzung des VAUNET-FachbereichvorstandesFernsehen und Multimedia findet am 13. Dezember 2021 st ...
14. Dezember VAU+
VAUNET-Vorstand Die nächste Sitzung des VAUNET-Vorstands findet am 14. Dezember 2021 statt.
17. Januar VAU+
VAUNET Technik- und Innovationsforum Die nächste Sitzung des Technik- und Innovationsforums (TIF) findet am Dienstag, den 17. Januar 2023 statt.
26. März
SAVE THE DATE: Radiodays Europe Die Radiodays Europe sind die größte internatoinale Radio-, Podcast- und Audiokonferenz der Welt.
03. Mai
SAVE THE DATE: Medientage Mitteldeutschland Die Medientage Mitteldeutschland finden im nächsten Jahr am 3. und 4. Mai in Leipzig statt.
05. Juni
SAVE THE DATE: re:publica 2023 Die re:publica 2023 steht unter dem Motto “CASH”.
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