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Press releases

Study

2022 revenue of audio and audiovisual media in Germany to top €15 billion for the first time

For this year, the total turnover of the audio and audiovisual media is expected to rise slightly by 2.5 per cent and exceed €15 billion for the first time. These are the key findings of the 2021 revenue statistics and the outlook for 2022 unveiled today in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.

Study

Pay TV and paid video content continue to grow

The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.

Study

Advertising revenue of the audio and audiovisual media on the road to recovery in Germany

The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level

Europe

Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions

VAUNET Profile

Europe’s largest association representing the interests of commercial broadcasters
Umbrella organization with no commercial interests
Almost 160 members from the audio and audiovisual media sector:
- offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
- stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
- as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
- offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.