About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organisation of audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. Its 160 members enrich Germany's media landscape through diversity, creativity and innovation.

SPOTLIGHT
Media Usage 2024
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily. Read on
VAUNET EU Manifesto 2024-2029
In its EU Manifesto 2024-2029, VAUNET outlines key positions and visions for a competitive and diverse media landscape in Europe. Read on
Press releases
All press releases
Study
9½ hours daily: Media consumption in Germany dominated by audio and audiovisual media
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily.
Study
VAUNET expects revenue from audio and audiovisual media to reach €16 billion in Germany in 2024
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion).
Study
Revenues from pay TV and paid video on demand in Germany in 2023 rose to €5.4bn
The market for pay TV and paid video content in Germany is continuing its positive development. Revenues from pay TV and paid video on demand (VOD) grew by 8.8 % to €5.4 billion in 2023.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Europe
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions
VAUNET in numbers

159

VAUNET
members

17

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
Termine und Veranstaltungen
Alle Termine ansehen
19. Februar
Tech, Digital and AI Summit Der Brüsseler Tech, Digital and AI Summit über den digitalen Wandel, KI und Cybersicherheit
26. Februar VAU+
VAUNET-Fachbereichsvorstand Radio und Audiodienste Die nächste Sitzung des VAUNET-Fachbereichsvorstandes Radio und Audiodienste findet am 26. Februar 2025 in ...
27. Februar VAU+
VAUNET-Fachbereichsvorstand Fernsehen und Multimedia Die nächste Sitzung des VAUNET-Fachbereichsvorstandes Fernsehen und Multimedia findet am 27. Februar 2025 i ...
05. März
German Creative Economy Summit Der Fokus liegt auf der Bündelung und Förderung kreativer Kräfte der elf Teilmärkte der Branche.
09. März
Radiodays Europe 2025 Die Radiodays Europe sind die Konferenz zu Trends aus der Radio-, Podcast und Audiowelt.
11. März
d3con – The Future of Digital Advertising Die d3con ist die größte Konferenz über die Zukunft der digitalen Werbung.
18. März
Europe Digital Communications and Media Forum Mit Diskussionen über Technologische Innovationen, Regulierung und die Zukunft der digitalen Wirtschaft
18. März
DVB World 2025 Das Event des DVB-Konsortiums rund um technische Innovationen und Entwicklungen in der Mediendistribution
19. März
TRANSFORM B2B-Event für die Digitale Transformation von Unternehmen
19. März
Media Lab Innovation Festival Das Media Lab Innovation Festival bietet am 19. & 20. März 2025 interaktive Sessions zu aktuellen Herausfor ...
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