About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organization for private audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. It represents the interests of around 160 member companies from the TV, radio, web and streaming sectors. VAUNET is committed nationally and internationally to the political and economic concerns of the industry and to communicating its special socio-political and cultural significance.

SPOTLIGHT
Media Usage 2024
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily. Read on
VAUNET EU Manifesto 2024-2029
In its EU Manifesto 2024-2029, VAUNET outlines key positions and visions for a competitive and diverse media landscape in Europe. Read on
Press releases
All press releases
Study
VAUNET spring forecast: Advertising in audio and audiovisual media set to reach €6.3 billion in Germany
The VAUNET spring forecast for the advertising market in 2025 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by around 4.6 per cent, from €6.04 billion to an estimated €6.31 billion.
Netz- und Infrastukturpolitik
Linear television on the way to the IP world: Round table organises DVB-I preparation phase
Public and private television broadcasters are working together with associations and organisations to develop a framework for the market launch of DVB-I in Germany. The aim is to create the conditions to simplify the transformation of linear television into streaming.
Study
9½ hours daily: Media consumption in Germany dominated by audio and audiovisual media
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Europe
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions
VAUNET in numbers

159

VAUNET
members

17

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
Termine und Veranstaltungen
Alle Termine ansehen
16. Juni
Cannes Lions Das Cannes Lions International Festival of Creativity gilt als die weltweit bekannteste Veranstaltung der W ...
17. Juni
Südwestdeutsche Medientage Die Südwestdeutschen Medientage sind eine jährlich stattfindende Fachveranstaltung, bei der über aktuelle m ...
18. Juni
nextMedia Festival Treffpunkt für alle, die in der Medien- und Digitalbranche Inhalte, Produkte und Formate gestalten.
20. Juni
EMR-Veranstaltung: Regulatorischer Rahmen für die Verbreitung von vielfältigen Audio-Inhalten Die Veranstaltung beleuchtet die Vielfalt des Audiomarktes, regulatorische Herausforderungen und komplexe R ...
24. Juni
FOKUS Media Web Symposium 2025 Internationale Konferenz rund um internetbasierte Mediendistribution
24. Juni
BVMI KULTURKONFERENZ 2025 Unter dem Titel „Culture: Back to Business“ lädt der Bundesverband Musikindustrie zur Kulturkonferenz 2025.
25. Juni
Lokalrundfunktage 2025 Der deutschlandweit größte Branchentreff für den lokalen und regionalen Rundfunk.
01. Juli
Forum Medienzukunft Das Forum Medienzukunft wird am 01. Juli 2025 von der Medienanstalt Hessen ausgerichtet.
03. Juli
Media Tasting 2025 Das Media Tasting 2025 findet am 03. Juli 2025 statt.
07. Juli
Global Media Forum 2025 Internationale Konferenz unter dem Motto „Breaking barriers, building bridges“
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