About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organization for private audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. It represents the interests of around 160 member companies from the TV, radio, web and streaming sectors. VAUNET is committed nationally and internationally to the political and economic concerns of the industry and to communicating its special socio-political and cultural significance.

SPOTLIGHT
Online Audio Monitor
The new Online Audio Monitor 2025 reveals that online audio has become inseparable from everyday life in Germany. With 53 million users, it has reached a new record high. Read on
VAUNET EU Manifesto 2024-2029
In its EU Manifesto 2024-2029, VAUNET outlines key positions and visions for a competitive and diverse media landscape in Europe. Read on
Press releases
All press releases
Study
VAUNET forecasts audio and audiovisual media revenues in Germany to surpass €16 billion for the first time in 2025
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2025 is projected to rise by 3.3%, totalling €16.2 billion (2024: €16.0 billion).
Study
Online audio reaches record levels in Germany
The new Online Audio Monitor 2025 reveals that online audio has become inseparable from everyday life in Germany. With 53 million users, it has reached a new record high.
Study
Revenues from pay TV and paid online video content in Germany in 2024 rise to €5.5bn
Demand and willingness to pay for pay TV and paid video content in Germany continues to grow, despite a difficult economic climate and complex regulation. In 2024, revenues from pay TV and paid video-on-demand rose by around 6% to €5.5 billion.

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Europe
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions
VAUNET in numbers

159

VAUNET
members

17

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
Termine und Veranstaltungen
Alle Termine ansehen
22. September VAU+
VAUNET-Mitgliederversammlung & Get-together VAUNET-Mitgliederversammlung mit anschließendem Get-together in Berlin
23. September
DMEXCO 2026 Die DMEXCO ist Europas führendes Digital Marketing, Commerce & Tech Event
29. September
MediaTech Hub Conference 2026 MediaTech Hub Conference 2026 in Potsdam
12. Oktober VAU+
DTVP Plugfest & HbbTV-Testevent Berlin Plugfest der DTVP und HbbTV Testing Event Berlin 2026
20. Oktober VAU+
VAUNET-Arbeitskreis VoD / Streaming Präsenzsitzung am 20. Oktober in München
21. Oktober
Medientage München Die #MTM40 stehen unter dem Motto „Own it!“
18. November VAU+
VAUNET-Arbeitskreis Sparten- und Zielgruppensender Das nächste Meeting wird am Mittwoch, den 18. November 2026 virtuell stattfinden.
26. November VAU+
VAUNET-Arbeitskreis Pay-TV Die nächste Sitzung des AK Pay-TV findet am Donnerstag, den 26. November 2026, von 11:00 – 15:00 Uhr in Mün ...
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