About us

VAUNET - German Association of Private Media

VAUNET is the umbrella organization for private audio and audiovisual media companies in Germany and the largest representative body of commercial broadcasting interests in Europe. It represents the interests of around 160 member companies from the TV, radio, web and streaming sectors. VAUNET is committed nationally and internationally to the political and economic concerns of the industry and to communicating its special socio-political and cultural significance.

SPOTLIGHT
Media Usage 2024
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily. Read on
VAUNET EU Manifesto 2024-2029
In its EU Manifesto 2024-2029, VAUNET outlines key positions and visions for a competitive and diverse media landscape in Europe. Read on
Press releases
All press releases
Netz- und Infrastukturpolitik
Linear television on the way to the IP world: Round table organises DVB-I preparation phase
Public and private television broadcasters are working together with associations and organisations to develop a framework for the market launch of DVB-I in Germany. The aim is to create the conditions to simplify the transformation of linear television into streaming.
Study
9½ hours daily: Media consumption in Germany dominated by audio and audiovisual media
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily.
Study
VAUNET expects revenue from audio and audiovisual media to reach €16 billion in Germany in 2024
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion).

Commercial media reach an audience of millions with their offerings. As multi-channel providers and digital players, they have long ceased to be just television and radio in the traditional sense, but also offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.

In order for the sector’s companies to fulfill their special responsibility for media and opinion diversity in Germany and Europe in the digital world, the regulatory, technological and economic framework conditions must fit. As a trade association, VAUNET supports companies in achieving these goals in pursuing dialog with politicians, supervisory bodies and market partners – both at the national and the European level.

VAUNET on EU level
Europe
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition. VAUNET positions
VAUNET in numbers

159

VAUNET
members

17

VAUNET Profile

  • Europe’s largest association representing the interests of commercial broadcasters
  • Umbrella organization with no commercial interests
  • Almost 160 members from the audio and audiovisual media sector:
    • offer many hundreds of audio and audiovisual media services – from radio programs, web channels and audio-on-demand to free TV, pay TV, teleshopping or video-on-demand (VoD) and interactive services
    • stand for high social relevance with their information and entertainment offerings and are important partners in the fight against disinformation and hate speech
    • as part of the audiovisual media industry, they are one of the largest and fastest-growing sectors of the German economy
    • offer exciting job opportunities in a wide range of professions, such as reporter and editor, data engineer, SEO specialist, legal counsel, developer and controller, product manager or marketing specialist.
  • Co-initiator of Voluntary Self-Regulation of Television (FSF), founding member of Voluntary Self-Regulation of Multimedia (FSM), Association of European Radios (AER) and Allianz „Koalition Kultur- und Kreativwirtschaft“ (k3d) as well as founding shareholder of the central technical service provider for online measurement, INFOnline
  • Member of the Central Association of the German Advertising Industry (ZAW) and the German TV Platform, as well as associate member of Digital Radio Mondiale (DRM)

History

  • 1990 Merger of the two founding associations to form the Association of Private Broadcasting and Telecommunications (VPRT)
  • 2006 Change of name to Verband Privater Rundfunk und Telemedien e. V. (VPRT)
  • 2018 Renamed VAUNET – Association of Private Media: The name VAUNET is derived from the initial letters of „video“ and „audio“, which form the cornerstones of the association, and from the term „network“.
Termine und Veranstaltungen
Alle Termine ansehen
24. April
Themis-Webinar: Rechtssicher und empathisch handeln bei sexueller Belästigung am Arbeitsplatz Themis bietet Präventionsseminare zu sexueller Belästigung am Arbeitsplatz in der Kultur- und Medienbranche ...
06. Mai VAU+
VAUNET-Arbeitskreis Addressable TV Der nächste VAUNET-Arbeitskreis Addressable TV findet am 6. Mai 2025 statt.
06. Mai
OMR Festival 2025 Zwei Tage voller Vorträge, Diskussionen & Networking-Möglichkeiten mit führenden Branchenexpert:innen und U ...
07. Mai VAU+
VAUNET-Workshop zu DVB-I Interner Workshop für Mitglieder aus dem Fachbereich Fernsehen & Multimedia
13. Mai
POLITICO AI & Tech Summit Der 8. POLITICO AI & Tech Summit über KI und Spitzentechnologien im globalen Wettbewerb
13. Mai
Mediendialog Hamburg 2025 Der nächste Mediendialog Hamburg findet am 13. und 14. Mai 2025 statt.
14. Mai VAU+
VAUNET-Fachbereichsvorstand Radio und Audiodienste Die nächste Sitzung des VAUNET-Fachbereichsvorstandes Radio und Audiodienste findet am 14. Mai 2025 in Präs ...
15. Mai
Themis-Webinar: Rechtssicher und empathisch handeln bei sexueller Belästigung am Arbeitsplatz Themis bietet Präventionsseminare zu sexueller Belästigung am Arbeitsplatz in der Kultur- und Medienbranche ...
15. Mai
Digital Sustainability Summit 2025 Konferenz für die grüne und digitale Zwillingstransformation
22. Mai
The Future of German Media Summit Das Netzwerktreffen vereint führende Expert:innen der Medien-Branche in Hannover.
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