The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.
The use of audio and audiovisual media in Germany increased in 2021 for the second year running since the start of the Covid-19 pandemic, reaching a new record. For the first time, people aged 14 and over in Germany consumed audiovisual media for an average of 10 hours per day. Daily use of television, radio and other audiovisual media grew over the previous year by 13 minutes to 10 hours. These were the key findings of the VAUNET Media Usage Analysis for 2021, compiled by the VAUNET Association of Private Media on the basis of secondary sources and published today.
The undersigned organisations representing the creative and business communities of the film and audiovisual sector in Europe regret that the European Parliament plenary vote on the Digital Services Act failed to achieve the stated goal of making internet intermediaries more accountable and creating a safer, better-functioning online environment for everyone.
A broad coalition from the European media sector, including public and commercial broadcasters, radios and the press, applauds the European Parliament’s vote on the Digital Markets Act (“DMA”).
Members of the IMCO committee approved today the committee report on the proposal for a regulation on a Single Market for Digital Services (Digital Services Act – DSA) amending the eCommerce directive from 2000.
The prospect of tomorrow’s cars not being fitted with a radio or some other form of audio system is inconceivable. If anything, the importance of high-quality in-car audio systems and radio/audio services looks set to rise. Linear radio will remain relevant, yet at the same time, the trend towards personalization, hybrid solutions, and the integration of additional devices and services will continue. These are the key findings of the VAUNET study entitled ‘Fast Forward: The Future of In-Car Audio’ addressing the development of in-car infotainment over the next few years.
Frequencies for broadcasting and culture in the 470 to 694 MHz range must be retained beyond 2030 - this was the result of a high-profile, internationally attended online conference of the German Alliance for Broadcasting and Cultural Frequencies.
Revenue growth of the audio and audiovisual media in Germany in 2020 and 2021 has been impeded by the pandemic. In 2020, the turnover of all audiovisual media including streaming, paid audio and video, and teleshopping rose by 3.7 per cent to €13.38 billion. These are the key findings of the report for 2020 and the outlook for 2021 unveiled in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
Broadcasters welcome today’s adoption by the European Parliament of its report on ‘Europe’s Media in the Digital Decade: An Action Plan to Support Recovery and Transformation’. In so doing, we express our congratulations to MEP and rapporteur Dace Melbārde.
Buckle up, turn up the volume, foot down on the accelerator: listening to the radio is part and parcel of driving a car. This is clearly apparent in the latest generation of vehicles where, despite their increasingly smart communication and entertainment systems, the emphasis is still on radio and audio, shows the VAUNET-study ‘Switch On: In-Car Audio Systems’.
The market for pay TV and paid video continues to show highly-dynamic growth. VAUNET, the leading association for commercial audiovisual media in Germany, has documented this development in its publication "Pay TV and Paid VoD in Germany 2020/2021", which was presented today in Berlin.
The audiovisual media as an advertising medium were slowed down by the effects of the coronavirus pandemic in the past year and their financing weakened considerably in some cases. Declining revenue was recorded mainly in the sector of linear radio and television advertising, while audio and video advertising on streaming services continued to grow against the trend.
With the two recently presented action plans for media and for democracy, the European Commission has brought the great importance of the media for the economy, society, and democracy into the spotlight.
The German landscape for pay-TV and paid-video-on-demand programmes is more diversified than ever before and the German population´s demand for high-quality TV and video content continues to rise – even during the corona crisis.
The relevance of audio and audio-visual media as advertising media has continued to increase in the past year - this can be seen from the advertising statistics of VAUNET Verband Privater Medien e. V..
The consumption of television and radio programming as well as other audiovisual media remains by far the most popular activity: Germans (aged 14 years and over) spent about 9 hours and 3 minutes per day consuming audiovisual media last year.
For the first time, audiovisual media in Germany will, according to the "Media Market Forecast for 2019" issued by VAUNET, realise a turnover of more than 13 billion euros during the current year 2019.
During 2018, audiovisual media usage by Germans (aged 14 and over) rose to over nine hours a day for the very first time. These results are taken from the VAUNET media usage analysis.
For 2018 VAUNET is forecasting a rise in revenue of 725 million euros for audiovisual media in Germany, reaching a total of 12.44 billion euros.
Pay-TV and video services continue to record rising demand throughout the German-speaking territories and are investing to an increasing extent in local in-house productions. These are the key findings of the market analysis Pay-TV in Germany 2018.
