VAUNET spring forecast: Advertising in audio and audiovisual media set to reach €6.3 billion in Germany

VAUNET, the German Media Association, expects total advertising revenues in Germany’s audio and audiovisual media sectors to grow by around 4.6 per cent in 2025, from €6.04 billion to an estimated €6.31 billion. In 2024, revenues rose by 2.5 per cent. VAUNET presented these figures today in its annual spring forecast for the audio and audiovisual advertising segments, which was published in connection with the annual conference of the ZAW German Advertising Federation.

Claus Grewenig, Chairman of the Board at VAUNET: “VAUNET’s forecast paints a mixed but generally positive picture. However, the economic and regulatory climate remains very uncertain. We hope Germany’s new government will move swiftly to create an investment-friendly environment and send strong signals for more growth, enabling us to compete with the major international tech platforms. Both factors will help preserve media diversity and strengthen democracy.”

Frank Giersberg, Managing Director at VAUNET: “Every day, commercial radio, television and streaming services deliver reliable information and entertainment to people across Germany – creating high-reach, high-impact, reliable advertising environments. In turn, responsible advertising spending helps sustain high-quality media content that audiences can rely on.”