VAUNET forecasts audio and audiovisual media revenues in Germany to surpass €16 billion for the first time in 2025

According to the annual autumn forecast issued by VAUNET – German Media Association – revenues from audio and audiovisual media in Germany are expected to exceed €16 billion for the first time in 2025. The figure includes advertising, subscription and usage fees, and transaction revenues. VAUNET predicts total revenues of €16.2 billion for 2025, an increase of 3.3% on the €15.6 billion recorded in 2024. This growth stems almost entirely from the strong performance of the audio and video streaming sectors, both in advertising and in paid content. At the same time, economic pressures and competitive distortions continue to slow market development and create major uncertainty for the industry. These findings come from VAUNET’s revenue statistics for 2024 and its 2025 market projections for the audio and audiovisual media market in Germany, presented today in Berlin.

Frank Giersberg, Managing Director of VAUNET, said: “Demand for audio and audiovisual media content continues to rise in Germany. Yet a closer look at individual segments also shows that the economic climate is leaving its mark on the media sector. Growth is mainly concentrated in paid streaming services and in streaming audio and video advertising. And it is precisely in these growth segments that we are witnessing the worrying and ever-increasing market power of global big-tech corporations.”

Claus Grewenig, Chairman of the Board at VAUNET, added: “Market trends highlight the urgent need to establish a level playing field in competition with big-tech platforms, so that the market’s transformation does not bypass media outlets. A robust and sustainable financial framework, updated platform regulation and broader opportunities for cooperation must all be implemented swiftly. Policymakers and all stakeholders along the value chain are called upon to play their part in strengthening responsible media offerings.”