VAUNET expects revenue from audio and audiovisual media to reach €16 billion in Germany in 2024

According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion). This growth is primarily driven by subscriptions and advertising revenues in the audio and video streaming segments. At least single-digit percentage growth is forecast for revenues from radio advertising and teleshopping, while television subscription and advertising revenues are expected to remain around the previous year’s level. These are the key findings of the 2023 revenue statistics and 2024 projections for the audio and audiovisual media market in Germany presented today in Berlin by VAUNET (German Media Association).

Frank Giersberg, Managing Director of VAUNET, said: “We are content with the positive development of the market as a whole, something which can’t be taken for granted given the challenging political and economic conditions. Despite some uncertainties, we anticipate that demand for high-quality audio and audiovisual media will continue to rise, along with sustained growth. However, unequal competitive conditions are increasingly becoming a limiting factor for commercial media companies in Germany.”

Claus Grewenig, Chairman of the Board at VAUNET and Chief Corporate Affairs Officer RTL Deutschland, commented: “The market is growing, with an increasing number of providers and offerings. Although this differentiation is sharpening competition within the industry, above all it is intensifying pressure in the competition with the unequally regulated global big tech players and a public broadcasting system receiving more than €9 billion annually from licence fees. It is up to policymakers not to stifle our market with additional external burdens, but to set the right course this autumn with the effective enforcement of the European platform rules of the DSA and DMA, as well as by reforming the Interstate Media Treaty governing the public-service broadcasters ARD and ZDF.”