9½ hours daily: Media consumption in Germany dominated by audio and audiovisual media

Berlin, February 12, 2024

In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily.

Compared to the previous year, overall media consumption declined slightly, with variations across different segments. These are the key findings of the latest VAUNET Media Usage Analysis.

Daily audio consumption in 2024 averaged 4 hours and 13 minutes, driven primarily by radio (3 hours and 3 minutes). Video consumption totalled 5 hours and 25 minutes per day, with television as the dominant medium (3 hours and 8 minutes). Online audio and video usage accounted for 1 hour and 37 minutes daily.

Johannes Leibiger, Head of Media Business & Research at VAUNET, stated: “Traditional media remains particularly strong, with radio and television still making up 57% of total media consumption. At the same time, online audio and video usage is growing and now accounts for a quarter of total media time.”

Frank Giersberg, Managing Director of VAUNET, added: “This high level of media consumption underscores the economic and social significance of commercial audio and audiovisual media. With their high-quality journalism, they play a crucial role in countering disinformation in democratic discourse. This is more important than ever, especially given developments in the international tech platform sector. To continue fulfilling this role, audio and audiovisual media need a fair competitive framework and sustainable revenue models.”

Comprehensive data, analyses and insights into the development of audio and audiovisual media consumption in 2024 – both overall and by segment – are available on the VAUNET website. Due to methodological adjustments, television consumption data for 2023 and 2024 are not directly comparable.